About Us

Federico Craik


Federico Craik has over 25 years of experience in all aspects of IT business services, especially in developing customized applications using the best methodologies and latest technologies. Federico has interacted with a variety of companies such as Citibank, New Generation Computing, State Trust, Cintas, VFI, USAID, DAMCO, Scotiabank, amongst others.

Federico is a Partner of Advantage Solutions Tech, where he is responsible for leading all aspects of AST’s services and technical organization in order to ensure the highest level of customer satisfaction. He is also responsible for leading our partner company efforts in El Salvador.

Jose Ortiz has over 23 years of industry experience in all aspects of business services, and the design and implementation of enterprise solutions such as PDMs, PLMs, WMS, ERPs and web based applications to name a few. Jose has interacted with companies such as Walmart, Target, Disney, Zumba Fitness, FedEx, UPS, Oakley, VF Corporation, Russell Corporation, Haggar Clothing, Carter’s, Wilson’s Leather, Guthy|Renker, Starwood Hotels, amongst others.

As Partner, Jose is engaged in the strategic direction, management, and execution of project engagements on all different lines of enterprise solutions needs. Jose takes pride on leveraging his diversified hands-on experience to benefit all Clients by further contributing to their competitive advantages. 

Jose holds a bachelor’s degree in Industrial & Systems Engineering (Magna Cum Laude); and a Master of Business Administration (Summa Cum Laude), both from Florida International University.

Jose Ortiz


Graciela Craik

Business Development

Graciela Craik serves as VP of Business Development for Advantage Solutions. She holds overall responsibility for ensuring exceptional client service and value as well as steering the vision for the brand.
Graciela offers an extensive background in executive leadership, operational excellence, business development, and marketing. Supported by her leadership, our company is committed to exceptional customer experiences and overall customer satisfaction through the company’s commitment to ensure the best quality, costs and times. Through her current leadership, Advantage Solutions has been able to provide clients with a truly differentiated blend of perspective in business and technology with a commitment to service.